Privacy Policy

Last updated: 17 March 2026

1. Who We Are

Purpose In Action is the trading name of David Schofield, Rushes Lane, Lubenham, Leicestershire LE16 9TN, United Kingdom.

Contact: [email protected]

We provide operational structure advisory and fractional COO services to founders and business owners. For the purposes of UK data protection law, we are the data controller of your personal data.

2. What Data We Collect

We may collect the following information:

• Name
• Email address
• Phone number
• Company name
• Information submitted via contact forms or booking forms
• Notes from advisory or consultation calls
• Website usage data via cookies and analytics tools

We only collect data that is necessary for communication, service delivery and business administration.

3. How We Use Your Data

We use your data to:

• Respond to enquiries
• Schedule and conduct advisory calls
• Deliver advisory and fractional COO services
• Send relevant service updates or follow-up information
• Improve website performance and user experience
• Comply with legal obligations

We do not sell or rent your personal data to third parties.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Legitimate interest — responding to enquiries and operating our business
• Contractual necessity — where you engage our services
• Consent — where you opt into communications

5. Data Storage and Security

We take reasonable technical and organisational measures to protect your data. Your information may be stored securely through trusted third-party service providers including website hosting providers, scheduling software, email providers and cloud storage platforms. We ensure that any third-party processors handle data in accordance with UK data protection standards.

6. Data Retention

We retain personal data only for as long as necessary to provide services, maintain business records and comply with legal or regulatory obligations. If you request deletion of your data, we will remove it unless we are legally required to retain it.

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at [email protected]

8. Cookies

This website may use cookies to improve functionality and analyse site usage. You can control cookie settings through your browser preferences. Further details are provided in our Cookie Policy.

9. External Links

This website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page with the updated revision date.

This policy is provided for general informational purposes and does not constitute legal advice. For tailored compliance guidance, consult a qualified legal professional.