Structure that holds without you.
Operational structure, leadership-team development, and deliberate technology positioning for founder-led businesses between $500k and $15M — in professional services, legal, agencies, and construction.
The bottleneck is structural, not personal
Most founders do not stall from bad decisions. They stall because responsibility grows faster than structure — until the business depends on one person to hold it together. Purpose In Action installs the operating structure and develops the leadership team to hold it, so the business becomes structurally independent of its founder.
The structural maturity gap — where complexity outruns structure.
Structure beats willpower. The work is not to push harder inside a broken design — it is to redesign the system so the business no longer needs you as its engine.David Schofield · Purpose In Action
The Firm Foundation Framework
Four pillars. Each maps a human symptom to a structural correction, installed in sequence.
Financial Visibility
Predictive 30–90 day forward cash flow and margin-by-service-line tracking.
Decision Authority
Threshold-Based Authority Maps — who decides what, without the founder.
Leadership Rhythm
Decision-First Cadences that replace activity-reporting meetings.
Accountability Design
Outcome Governance — one accountable owner for every critical KPI.
Two ways to work together
Founder Operational Advisory
Installs operational structure and develops the leadership team to hold it, then hands ownership back — install, stabilise, exit.
Right when revenue is $500k–$2M and the right systems do not yet exist.
$2,500–$6,000 / month
Read more →Fractional COO
Embedded operational leadership for businesses that need ongoing governance rather than time-limited correction.
Right when drift keeps returning and revenue is $1M+ with compounding complexity.
$10,000–$15,000 / month
Read more →Proven outcomes
What founders say
WHWe love working with David. It may end up being the most impactful decision we have made in our business.
Wesley Henderson · Founder
AMHis guidance throughout the operational work and 1:1 coaching has been transformative.
Alejandro Meyerhans · CEO
TTDavid has a rare ability to help you cut through the noise and focus on what actually matters.
Tomaš Tašić · CEO
Who it is for
Founder-led businesses between $500k and $15M where growth has outpaced internal structure — and the founder has become the single point of failure.
Professional services
Firms scaling past the point informal coordination can hold.
Law firms
Billing, collections, and capacity under structural strain.
Digital agencies
Margin and delivery predictability as headcount grows.
Construction
Delivery and ownership as the team scales under pressure.
Frequently asked questions
What is a fractional COO?
A fractional COO is an experienced operations leader who works with a business part-time — installing operating structure, developing the leadership team, and governing performance — without the cost or permanence of a full-time hire.
How is this different from a management consultant?
A consultant typically diagnoses and reports. Purpose In Action is a Systems Designer: it installs the structure, develops the people to hold it, and hands ownership back — so the improvement stays after the engagement ends.
Who do you work with?
Founder-led businesses between $500k and $15M in professional services, legal practices, digital agencies, consultancies and construction, across the UK and United States.
Begin with a conversation
A focused 30-minute Operational Clarity Call — a direct read of where the business stands, not a sales pitch. Time-boxed work, ownership handed back, no obligation.
Book an Operational Clarity Call →