Aiding Men to Lead with Purpose: Transform Your Potential into Action

Welcome to Purpose In Action Coaching, a sanctuary where men embark on transformative journeys of self-discovery, growth, and leadership. Our mission is to guide you towards unlocking your full potential, leveraging a unique blend of ancient wisdom and contemporary coaching techniques.Welcome to Purpose In Action Coaching, a sanctuary where men embark on transformative journeys of self-discovery, growth, and leadership. Our mission is to guide you towards unlocking your full potential, leveraging a unique blend of ancient wisdom and contemporary coaching techniques.

The Genesis of Purpose In Action

Inspired by the profound teachings of philosophical greats and modern-day leadership insights, Purpose In Action was founded to fill a critical gap in men’s personal and professional development. Our journey began with a vision to create a coaching experience that goes beyond conventional methods, focusing on holistic growth and lasting impact. Ultimately, we aim to make the life coaching industry redundant, due to sheer amount of wisdom that will be available within every community. Grand aims, but we’ll do everything we can to reach it! Read more aout our vision below.


At Purpose In Action, we prioritise the cultivation of inner strength. We empower our clients to meet adversity with resilience and determination, fostering a blend of physical, mental, and emotional fortitude. This approach equips individuals to adeptly navigate life’s varied challenges.


Honour is a cornerstone of our philosophy. We encourage our clients to embody integrity, ethics, and moral courage. Through our coaching, individuals learn the significance of authentic living, grounded in ethics and a sense of personal responsibility.


Discovering and aligning with one’s life purpose is central to our coaching. At Purpose In Action, we facilitate a journey of self-discovery, helping clients uncover and ignite their unique missions and passions. This process cultivates a guiding sense of purpose that shapes decisions and actions.

Our Approach to Coaching: Vertical and Horizontal Development

At Purpose In Action Coaching, we integrate two powerful frameworks into our coaching methodology: the Vertical Development Framework of the Stages of Manhood and the Horizontal Development Framework of the Four Classical Elements. This combination provides a holistic and comprehensive approach to personal and professional growth.

Vertical Development: The Stages of Manhood

Our Vertical Development Framework is centered around the Stages of Manhood, guiding men through the transformative phases of their lives.

The Man Stage

Focused on building foundational skills and independence, this stage is about self-discovery and mastering basic life competencies.

The Patriarch Stage

Here, the emphasis shifts to leadership, responsibility, and societal contribution, harnessing wisdom and experience to guide others.

The Elder Stage

The culmination of a man’s journey, this stage is about imparting wisdom, creating a lasting legacy, and contributing to the broader community.

This framework supports our clients’ growth through each life stage, ensuring their development is aligned with their evolving roles and responsibilities.

Horizontal Development: The Four Classical Elements

The Horizontal Development Framework is based on the Four Classical Elements, each representing crucial aspects of personal and professional development:


Focusing on financial literacy, practical skills, and grounding in reality, this element represents the bedrock of a balanced life.


Emphasizing emotional awareness, relationship building, and adaptability, Water is about navigating life’s emotional tides.


This element involves developing effective communication skills, critical thinking, and intellectual growth.


Representing drive, ambition, and purpose, Fire fuels personal motivation and the pursuit of goals.

Each element plays a vital role in holistic development, ensuring a well-rounded approach to personal growth and leadership.

Integrating Vertical and Horizontal Development

By combining these two frameworks, we provide a robust coaching approach that addresses both the depth (vertical development) and breadth (horizontal development) of personal and professional growth. This integrated model allows our clients to evolve comprehensively, ensuring they are not only advancing through life’s stages but also developing the diverse skills and qualities necessary to thrive in all aspects of their lives.

Our coaching philosophy is about more than just achieving goals; it’s about a journey of enlightenment, balance, and transformation. Join us at Purpose In Action Coaching, and explore a path that nurtures your complete development as a leader and as an individual.

Meet David Schofield: A Visionary in Men’s Coaching

David, the founder and lead coach at Purpose In Action, brings a wealth of experience and insight to the table. With a background in martial arts, entrepreneurship, and personal development, he has dedicated his life to empowering men through transformative coaching. David’s journey began in 2001 with karate and kickboxing, evolving into kung fu teaching in Manchester and Market Harborough. His entrepreneurial ventures like ‘The Local Veg Box’ and ‘Biome Box’ further highlight his commitment to community betterment. David believes in the power of purpose and legacy, guiding men to discover their paths and build lasting impact.

As we take on this journey together, remember it’s not just about personal progress. It’s about building a legacy for ourselves and paving a way for future generations. Ready to shape your legacy?

Watch the presentation to discover how.

Why Choose Purpose In Action Coaching?

Our coaching is not just about reaching goals; it’s about embarking on a journey of self-discovery and enlightenment. With Purpose In Action, you gain more than just a coach; you gain a partner in your journey towards self-actualisation and success.

Frequently asked questions

1. What is Purpose In Action Coaching?

Purpose In Action is a men’s life coaching and leadership development organisation. We offer a transformative journey, blending ancient wisdom with modern leadership techniques, focusing on self-discovery, emotional intelligence, and personal fulfillment​​.

2. What is the philosophy behind Purpose In Action Coaching?

Our philosophy merges the timeless wisdom of figures like Socrates and Plato with contemporary leadership methods. This unique blend creates a path to wisdom, courage, and societal betterment, supporting our clients through various stages of manhood​​.

3. How does Purpose In Action Coaching tailor its approach?

We provide customised coaching that evolves with you, from early manhood to enlightened leadership. Emphasising personal development and emotional intelligence, our coaching prepares you for dynamic leadership roles and active societal contribution​​.

4. Who can benefit from Purpose In Action Coaching?

 Our coaching is ideal for men at any stage of their life journey who seek personal growth, leadership development, and a clearer sense of purpose.

5. How can I start my coaching journey with Purpose In Action?

 To begin your coaching journey, you can contact us through our website to schedule an initial consultation. This will allow us to tailor a coaching plan to your individual needs and goals.

Ready to Transform Your Life? Connect with Us Today

Embark on your journey of transformation with Purpose In Action Coaching. Schedule a consultation today and take the first step towards a more fulfilling and purpose-driven life. We are here to guide you on the path to personal and professional excellence.