David Schofield — Founder, Purpose In Action
Structure. Purpose. Integrity.
These aren’t buzzwords for David Schofield — they’re the organising principles of a life dedicated to bringing philosophy into action.
David is the founder of Purpose In Action, the creator of PurposeOS, and the initiator of The Noble’s Path — frameworks designed to help men lead with clarity and integrity in their work, their families, and themselves. His mission is simple: to build a generation of men who live by principle, not impulse; by structure, not chaos
A Life Built Between Systems and Soul
David’s background bridges disciplines rarely combined — business systems, martial arts, leadership consulting, and philosophy. It’s in that intersection between structure and soul that his work lives.
After studying Business Management and Philosophy, David spent years designing operational systems for companies and communities — from sustainable housing projects and regenerative construction firms to small businesses across the UK. He saw the same pattern everywhere: talented people without structure drift; structured people without meaning become hollow.
The answer wasn’t more productivity — it was alignment: between what we believe, how we behave, and what we build.
That realisation became PurposeOS, a practical operating system for human life — helping men bring order to their outer world and coherence to their inner one.
Philosophy in Practice
David’s approach is both pragmatic and demanding. He teaches that leadership begins with self-leadership, and that responsibility is the true measure of strength. His philosophy echoes through everything he builds:
“Lead yourself first — then lead others well.”
Through Purpose In Action, he has guided hundreds of men toward clarity, discipline, and self-mastery. His long-term vision is to help 17,000 men achieve Black Shield mastery, each becoming a force for integrity and renewal in their own communities — a ripple effect capable of influencing millions.
Work and Influence
Over the past two decades, David has founded and advised multiple organisations — from regenerative construction companies and ethical business consultancies to coaching and community platforms. His consulting work extends into leadership development, operational design, and cultural transformation, helping founders and teams build systems that serve both profit and principle.
As a coach, he blends strategic structure with philosophical depth — guiding men not just to define their goals, but to become the kind of men capable of fulfilling them.
Beyond the Work
Away from his desk, David can often be found practicing martial arts, walking in nature with his partner and children, or studying the perennial philosophies that explore the nature of being and virtue — from Plato and the Stoics to the Neoplatonists and the Hermetic tradition.
He’s drawn to the idea that wisdom is not an abstraction but a way of life — that the disciplined mind and the ordered soul are inseparable.
His life is an ongoing experiment in bringing the metaphysical and the material into harmony — to live wisely, act effectively, and cultivate both clarity and reverence in the modern world.
A Quiet Revolution
Through PurposeOS and The Noble’s Path, David Schofield is redefining modern masculinity and leadership. His work is not about dominance or image, but about responsibility, truth, and virtue — building men, families, and organisations that stand for something real.
“Clarity is good. Structure is better.
Purpose is what happens when both align.”