Purpose in Action Coaching empowers men to achieve self-mastery and uncover their unique life purpose through personalised one-on-one sessions and supportive group programs. We provide the guidance, strategies, and community support necessary to lead with integrity, build strong connections, and make meaningful contributions to both personal growth and societal well-being.
“A Society Rebuilt on Wisdom and Integrity”
At Purpose in Action, we envision a transformed social structure grounded in wisdom and integrity. We strive for a world where communities thrive through the guidance of wise elders and the leadership of honourable, well-prepared individuals. Our vision is to create a harmonious society where wisdom informs decision-making, fostering environments that support personal growth, collective well-being, and sustainable progress.
“Empowering Strong Individuals to Lead with Purpose and Integrity”
Our mission at Purpose in Action is to develop and empower 17,000 men to become strong, honourable individuals ready to assume leadership roles within society. Through personalised coaching, mentorship, and structured group support, we guide our clients in cultivating essential life skills, emotional intelligence, and ethical leadership qualities. By nurturing a pool of capable leaders who listen to and collaborate with wise elders, we aim to reinforce and enhance our social fabric, ensuring a legacy of wisdom, resilience, and unity for future generations.
Purpose in Action Coaching upholds Sovereignty by embodying personal responsibility and self-awareness in our own practices. We empower men to take control of their lives, encouraging them to cultivate deep self-knowledge and live purposefully. Through our guidance, clients learn to make intentional choices that reflect their unique values and aspirations, fostering a life of meaningful achievement.
We embrace Anti-Fragility both within our team and in our coaching approach. Purpose in Action Coaching thrives on challenges, continuously adapting and growing stronger through adversity. We inspire our clients to view setbacks as opportunities for growth, equipping them with the resilience to not only withstand difficulties but to emerge more robust and capable from every experience.
Integrity is the foundation of how we conduct ourselves and how we guide our clients. At Purpose in Action Coaching, we maintain unwavering honesty and ethical standards in all our interactions. We encourage our clients to uphold the same principles, fostering trust and authenticity in their personal and professional lives. Our commitment to integrity ensures a transparent and respectful coaching environment where true growth can flourish.
Purpose in Action Coaching values Praxis by integrating practical application into our coaching methods. We lead by example, demonstrating how to turn ideas into actionable strategies through real-world implementation. We empower our clients to embody practical wisdom, encouraging them to test and refine their ideas in tangible ways, ensuring that their growth is grounded in meaningful and effective actions.
Brotherhood defines the strong, supportive relationships we cultivate within our coaching community and with our clients. Purpose in Action Coaching fosters a sense of camaraderie and mutual support, forming deep bonds that withstand disagreements and challenges. We encourage our clients to build and maintain meaningful connections, creating a network of men committed to collective growth and harmony, ensuring that no one walks their journey alone.
In today’s connected world, men face challenges that go beyond personal struggles and impact society as a whole. Even if they are successful in their careers, many men feel unfulfilled and disconnected. This unhappiness comes from losing trust in institutions, drifting away from their cultural roots, and not having enough mentors to guide them. Without strong role models, men often feel unsure about who they are and what they should do, leading to frustration and lack of progress.
Modern life adds to these challenges. Broken communities and constant digital distractions make men feel lonely and isolated. This isolation leads to more mental health issues like stress, anxiety, depression, and even suicide. Fast-changing cultures blur moral lines, making it hard to stick to clear values and know what really matters. The lack of wise mentors means younger men don’t get the guidance they need, making them prone to repeating past mistakes.
Society is becoming more divided and polarized, making it hard for people to work together and understand each other. This division causes widespread apathy and disengagement, slowing down progress and innovation. Without addressing these complex issues, both individual lives and society’s well-being are at risk. It’s crucial to find balanced and purposeful solutions to help men live fulfilling lives and contribute positively to the world.
If we don’t address these challenges, the consequences will be significant. Without genuine leaders, our communities and organizations will struggle to navigate ethical and strategic issues. Persistent feelings of isolation and a lack of purpose will worsen mental health problems, reducing the overall well-being of society. As core values erode, ethical dilemmas will arise, weakening trust in our personal and professional relationships. Continued societal fragmentation will make cooperation and mutual understanding difficult, preventing us from achieving shared goals. Additionally, without mentorship and effective leadership, innovation and societal progress will slow, limiting opportunities for future generations.
Addressing these issues is essential for building a harmonious and resilient society where individuals can thrive both personally and collectively.
At Purpose in Action Coaching, our mission is to develop 17,000 Patriarchs—influential leaders who can positively impact over two and a half million individuals within the UK’s growing population of nearly 70 million. Inspired by Erica Chenoweth’s research, which shows that just 3.5% of a population can drive significant societal change, we aim to engage 85,000 men in our programs. Applying the Pareto Principle, we expect about 20% of participants to reach the level of Patriarch (17 000), creating a network of strong, ethical leaders. Using Dunbar’s Number, if each Patriarch influences 150 people each, the total reach is 2.5m – 3.5% of British society.
The Patriarch is the second stage in our Purpose in Action: Stage of Manhood model. A Patriarch is a balanced and noble leader focused on interdependence with society. He has first mastered independence, laying a solid foundation for leadership. While the term “Patriarch” may have negative connotations for some, in our model, it signifies a mature and positive form of leadership. Men who misuse this role are seen as underdeveloped in the earlier “Man Stage.” Our goal is to create Patriarchs who are morally upright and highly effective, ensuring leaders act with integrity and are well-educated in life principles.
A Patriarch embodies self-mastery, discipline, emotional intelligence, and clear thinking. He leads with integrity, serving as a positive role model in his family, workplace, and community. By living purposefully, his actions align with his life’s mission, contributing to societal well-being. He inspires others, fostering growth and encouraging purposeful living within his sphere of influence.
Our ultimate aim is to create Elders—the third stage in our model. Elders hold and share cultural stories, steward resources responsibly, guide individuals to discover their personal purpose, and unite communities. The Noble’s Path is designed to emulate Eldership, a role that is rare today. By nurturing both Patriarchs and Elders, we ensure a legacy of balanced, wise leadership that sustains and enriches society for generations.
Through our coaching programs, we strive to create a ripple effect of positive influence. Each Patriarch transforms his own life and uplifts those around him, driving societal enhancements and fostering a more cohesive, purposeful, and thriving community. While our primary focus is on the UK, we also extend our services globally, empowering men worldwide to lead with purpose and integrity.
By building this network of empowered leaders, Purpose in Action aims to contribute to a balanced and harmonious society where individuals live authentically and make meaningful contributions to the greater good.
At Purpose in Action Coaching, we empower men to achieve self-mastery and live with purpose. Our approach blends personalized one-on-one coaching with supportive group programs, creating a balanced path to personal growth.
In our one-on-one sessions, we customize each meeting to meet your unique needs. We help you discover your life purpose, develop strategies to overcome challenges, and grow by enhancing your skills and mindset. This personalized focus ensures you live a more meaningful and fulfilling life.
Alongside individual coaching, The Noble’s Path offers a structured group program that builds a strong community. In this program, you’ll move through different stages of development with your peers, fostering a brotherhood of mutual support and accountability. By working together, we amplify positive change and create a lasting impact on society.
Our coaching philosophy is built on the principle of balance, incorporating several key ideas:
Through this balanced and compassionate approach, Purpose in Action Coaching equips you to lead with integrity, build strong connections, and make meaningful contributions to your community and beyond.
David Schofield is the passionate founder of Purpose in Action Coaching and the creator of The Noble’s Path. With a diverse background in business and martial arts, David combines discipline, strategic thinking, and resilience in his coaching. His main goal is to help men reach their full potential and make meaningful contributions to society.
David’s path to coaching began in his early twenties when he faced significant personal challenges. During this time, he noticed a serious lack of mentorship and guidance for men in society. Determined to make a difference, David dove into various community projects to understand and fix the issues he saw.
He started community groups focused on building personal strength and creating deep friendships. Through these groups, David organised numerous cultural, arts, and sustainability events. Understanding the importance of access to healthy food, he launched a social enterprise to provide affordable, seasonal fruits and vegetables to those in South Manchester, especially helping people in poverty or with disabilities. His dedication to community building also led him to work with an environmental charity, where he played a key role in impactful projects across Greater Manchester.
David was deeply committed to finding solutions to societal problems. At the same time, he focused on his own personal growth. He trained intensively in martial arts, expressed himself through music and poetry, and spent time reflecting on his thoughts and feelings. He immersed himself in studying philosophy, psychology, mythology, and history to understand the deeper patterns that shape our world. He undertook a MSc in Leadership to understand how change comes about.
Despite his hard work, David became disheartened by many of the social initiatives he was part of. He saw that many people were struggling and looking for safety and comfort instead of seeking growth and embracing challenges. This made him wary of traditional ideas of “community.” David realised that true community must emerge from the strength of the individuals that it is made up of. That effective leadership must be authentic and purpose-driven, as a service, not a selfish act. He realised also that community building is an art that requires careful attention to avoid echo chambers and groupthink, which can lead to unhealthy, cult-like environments. He concluded that effective community engagement must focus on the individual, placing each person’s growth and autonomy at the center.
Through Purpose in Action Coaching and The Noble’s Path, David Schofield is dedicated to guiding men toward self-discovery and leadership. His experiences have shaped his belief that empowering men to lead with integrity and purpose is essential for creating a balanced and harmonious society. David’s compassionate yet direct approach ensures that each man he coaches can live authentically, build strong connections, and make a positive impact on the world around him.
Whether you’re seeking personalized one-to-one coaching or interested in joining a transformative group program, we’re here to support you on your journey toward purpose and leadership.
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