About Purpose in Action Coaching & Consulting
(Business Systems Consultant | Fractional COO | Purpose & Leadership Coach | Business OS Implementation UK)
From Chaos to Clarity — in Life and in Business
For more than a decade, I’ve helped founders, professionals, and leadership teams bring order to the noise — not by adding more information, but by installing systems, structure, and purpose where it matters most.
I founded Purpose in Action Coaching & Consulting after years of seeing capable, intelligent, driven people burn out. They didn’t need more motivation — they needed method. A framework to align values, actions, and responsibilities into something coherent and sustainable.
That framework became PurposeOS — a practical operating system for both personal leadership and organisational execution.
It’s been refined through 20 years of operational experience, martial arts discipline, and the transformation of hundreds of clients across the UK and beyond.
Two Pathways. One Philosophy.
🧭 PurposeOS Coaching — The Personal Operating System
For men and professionals who want to live and lead with clarity, discipline, and direction.
A structured 12-week programme that helps you:
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Turn your vision into a practical roadmap.
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Build sustainable systems for focus, time, and energy.
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Reclaim balance across work, family, and purpose.
This is life architecture — installing a personal operating system that supports the life you actually want to live.
🏢 Business Systems Consulting — The Organisational Operating System
For founders and leadership teams ready to scale without losing control.
Working as a fractional COO and business systems consultant, I help companies design and implement operating systems using EOS, Scrum, and RevOps.
The outcome is clarity, accountability, and predictable performance — without corporate bureaucracy.
Common results include:
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+40 % operational maturity within 3–6 months
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Up to 17 % profit growth from structural realignment
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30 % time savings through process design and delegation
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Stronger culture, communication, and retention
Recent projects include UK-based agencies, construction firms, and service businesses scaling between £1.5 M – £5 M in annual revenue.
“Working with David completely changed how our leadership team operates — we went from firefighting to focus.”
— Verified Client, UK Digital Agency
“Purpose in Action brought structure, clarity, and accountability that freed us to grow.”
— Verified Client, UK Construction Company
What We Believe
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Purpose isn’t found — it’s built.
Clarity comes from disciplined action, reflection, and responsibility. -
Order is freedom.
Systems don’t restrict you; they create the space to do your best work. -
Leadership begins with self-leadership.
If you can’t lead yourself, you can’t lead anyone else. -
Brotherhood matters.
True growth happens in community. We rise faster beside those who expect our best.
Who I Am
I’m David Schofield, founder of Purpose in Action, creator of PurposeOS, and initiator of The Noble’s Path.
Before this, I spent years in business operations and leadership consulting, helping organisations systemise, scale, and strengthen their teams.
Credentials & Background
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MSc Business Management (Merit) — Manchester Metropolitan University
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BSc Business Information Systems (2:1) — Sheffield Hallam University
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20 years’ experience across consulting, coaching, martial arts, and community leadership
Implementation Highlights
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Guided a £1.7 M construction firm to scale toward £5 M using EOS & Scrum.
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Re-structured an SEO agency, improving RevOps maturity by 40 % and boosting revenue 7 %.
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Built systems for a community enterprise cutting waste 10 % and processing time 30 %.
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Supported law, marketing, and service firms to improve accountability and profit.
These experiences taught me one truth: everything works better when the person — and the system — are ordered.
That’s my life’s work — helping others achieve that same clarity in life and business.
Our Philosophy in One Line
Clarity is good. Structure is better.
Purpose is what happens when both align.
The Guarantee
Clarity. Structure. Accountability — or you don’t pay.
Every PurposeOS or Business Consulting engagement includes a 90-day performance guarantee:
if you don’t gain a measurable rhythm of alignment and accountability within 90 days, your fee is refunded.
Ready to Begin?
You don’t need another quick fix.
You need a system — one that aligns your purpose, power, and performance into a rhythm that lasts.
If you’re ready to bring clarity to your life and your business, start with a Free Fit Call™.
FAQ
What is a Fractional COO?
A Fractional COO is an experienced operations leader who installs systems and accountability without the cost of a full-time executive.
How does EOS help a business scale?
EOS creates clarity through vision, traction, and accountability so leaders and teams stay aligned on what matters most.
What is PurposeOS?
PurposeOS is a structured operating framework that combines business system thinking with personal discipline to create clarity in both life and work.
Do you work with individuals or teams?
Both. I coach individual leaders through PurposeOS and work hands-on with leadership teams through Fractional COO consulting.
Where are you based?
I’m based in Leicestershire and serve clients across the UK and internationally via remote sessions.